Search Results for: data

Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?

The report outlines five insights on how the chief growth officer is advancing the growth agenda.

Attribution has been the talk of the town for years, but despite its prominence conversations
about it rarely mention a more important aspect of measurement—incrementality.

A partnership with the Volvo Ocean Race helps HCL Technologies showcase the brand’s capabilities and build customer relationships.

As influencer marketing has modernized so too has the ways in
which marketers can capitalize on influencer’s powerful draw.

Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.

Marketers in categories like automotive, insurance and finance cannot afford to ignore the shift in consumer demand for smart voice assistants.

Is your organization leveraging analytics as a transformational force
or a defense mechanism? Understand the difference.

If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.

SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse.