Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 22, 2017 Shopping Around the Clock Thanks to the proliferation of tech and the fast-paced world consumers live in, shopper marketing are making significant changes to accommodate the changing needs of consumers with a new playbook. This is the second in Chief Marketer's…
Only 7.1 percent of marketers are truly satisfied with their organization’s marketing attribution efforts, according to a new report from the DMA.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 18, 2017 13 Insights from Marketers: Pixar, Microsoft, Southwest Airlines These insights from marketers cross viral share, customer voice and the user journey. It's a peek inside the brains of those you don't often hear from. More… SPONSORED BY: The Marketing…
Are you a B2B marketer feeling the pain? You’re not alone. We asked several of our speakers at this month’s B2B Connect to Convert summit what they thought were the biggest challenges facing B2B marketers today.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership August 10, 2017 Using VR to Tell Your Story Brands are embracing virtual reality (VR) and other types of technology as a way to offer consumers unique, impactful experiences. Here's how they can help you relate your brand's tale. More… SPONSORED BY: Join…
Webinars can be a great tactic to help inform a B2B audience about a product or service, if you keep the focus on education and avoid the hard sell.
A new study has found that the biggest challenges to growth fall around: organizational structure, the role of data and the role of agencies.
Marketing automation is helping Prezi serve up relevant content to B2B prospects for its visual storytelling software.
The average digital marketing spend for businesses predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—you must measure marketing metrics and analytical data to determine you’re your marketing ROI.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 11, 2017 Instagram Influencers Far Outpace Brand-Owned Posts A study of Instagram influencers looked at five major brands June engagement posts vs. those of their influencers—the results are stunning. More… SPONSORED BY: The Marketing Technology Conference of the Year Join 1,000…