Search Results for: data
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Cynopsis: Esports
01/05/22: Fanatics is acquiring Topps
Wednesday January 5, 2022 Tuesday saw Fanatics confirm that the company was acquiring Topps, with the purchase set to include all parts of its worldwide trading cards and collectibles business – both the physical and digital divisions – which sells in more than 100 countries and has physical operations in 10 countries. The […]
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Data & Analytics
Chief Marketer’s Most-Read Articles of 2021
Our top editorial programs and interviews with high-level marketers made the list.
Tagged in: -
Cynopsis: Esports
01/03/22: Networks paid tribute to John Madden
Monday January 3, 2022 The New Year saw a rush of video tributes during NFL telecasts to the late John Madden, who passed away last week at the age of 85. “John Madden was an extraordinary man on so many levels,” said Madden’s former broadcast partner Al Michaels in a statement after the […]
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Prove Event ROI
It’s not surprising that event planners are being asked to show an ROI for their events with the sophisticated data-capture tools available with event technology. From event registration systems and RFIDs to online surveys and event apps, we’re able to collect and analyze mountains of valuable attendee information. The struggle becomes making sure to measure […]
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Data & Analytics
The Road to the C-Suite: Top Marketers Dish on What Makes a Modern CMO
The essential qualities and skills that aspiring CMOs should master along the road to the C-suite.
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Cynopsis: Esports
12/23/21: HCS Raleigh set all-time viewership highs for a Halo event
Thursday December 23, 2021 Good morning! It’s Thursday and Esports Brief and last of the year! Happy Holidays! The Halo Championship Series kicked off the title’s return to esports with viewership records, as the Raleigh event peaked with 267,000 viewers while averaging 113,000 viewers throughout three days of play, per Esports Charts. Those […]
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Cynopsis: Esports
12/22/21: NHL to bow out of Olympics
Wednesday December 22, 2021 A COVID resurgence continues to shake up the hockey scene. ESPN reported yesterday that the NHL and NHL Players’ Association agreed to not participate in the 2022 Winter Olympic men’s hockey tournament in Beijing as a result of the pandemic. As of Dec. 21, the league has postponed 50 […]
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Cynopsis: Esports
12/20/21: MLF CEO breaks down the company’s initiatives for 2022
Monday December 20, 2021 Last week saw Major League Fishing reel in a deal with Bally’s Corporation in a move to shake up the interactive experience for fishing fans. The agreement makes Bally’s MLF’s exclusive Sports Betting, Daily Fantasy Sports (DFS), and Free-to-Play (F2P) Partner for MLF’s tournament circuits, with all designations becoming […]
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Acquisition
Executive Insights: Trends Marketers Should Keep an Eye On for 2022
Insights from some of the top marketing executives in the industry to keep in mind while planning for 2022.
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Cynopsis: Esports
12/17/21: CBS and Nickelodeon locks in announced for the special NFL Wild Card presentation
Friday December 17, 2021 Slime is reloading for CBS Sports and Nickelodeon’s coverage of the NFL’s Super Wild Card Weekend game on Jan. 16, at 4:30p. The company’s revealed talent for the showcase, with Nate Burleson, play-by-play announcer Noah Eagle and Nick star Gabrielle Nevaeh Green reprising their roles in the booth, while […]