Search Results for: data
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Cynopsis: Esports
12/16/21: CDL is Boston bound
A CYNOPSIS MESSAGE FROM SNEAKY BIG LEVEL UP YOUR NEXT ESPORTS PRODUCTION WITH THE LATEST IN LED WALL & XR TECHNOLOGY New Roe Visual Black Pearl BP2v2 LED Wall PROVEN PERFORMANCE: Same tech as used in large-scale Hollywood productions IMMERSIVE SETS: Integrate live audiences into hyper-realistic virtual sets FULL-SCALE PRODUCTIONS: As a full-service production […]
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Cynopsis: Esports
12/15/21: ESPN’s carriage of the MLS Cup scored the best viewership since 2009
Wednesday December 15, 2021 Saturday’s 2021 MLS Cup presented by Audi, which saw a win for New York City FC over Portland Timbers, averaged 1,140,000 viewers to rank as the most-watched MLS Cup match on ABC and ESPN networks since 2009. The audience peaked in the final quarter hour during a portion of the penalty […]
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Cynopsis: Esports
12/13/21: ShotTracker executives break down the future of tech and audiences
Monday December 13, 2021 The integration of data into all aspects of sport – spanning from tech on the bench in coaching, to broadcast feeds to app and stadia activations for consumers – has never been more important for the expansion of the business. One of the companies leading the way in that […]
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Cynopsis: Esports
12/10/21: WNBA’s 2022 plans
Friday December 10, 2021 The WNBA unveiled its game schedule for the 2022 regular season, delivering a record 36 games per team and a regular season that will tip off on May 6, running through Aug. 14, followed by the WNBA Playoffs presented by Google, which as previously announced, will have a new […]
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Data & Analytics
The Benefits of Zero-Party Data Versus First-Party Data
How zero-party data differs from first-party data and the benefits of using it within a privacy-focused marketplace.
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Technology
Five Technology Predictions for 2022
Technology predictions for 2022—from integrated data sets to virtual event platforms to marketing in the metaverse.
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Cynopsis: Esports
12/09/21: The Game Awards load up
Thursday December 9, 2021 Good morning! It’s Thursday and this is your weekly Esports Brief. The Game Awards are on deck to take place tonight, with the annual kudoscast and sneak peek into upcoming gaming titles set to take place at the Microsoft Theater, once again streaming live and free across more than […]
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Cynopsis: Esports
12/08/21: MLB Network promotes Bill Morningstar to president
Wednesday December 8, 2021 Bill Morningstar was tapped to become the next president of MLB Network. In addition to his new MLBN post, Morningstar will continue his MLB – EVP/Sponsorship sales responsibilities, with the announcement made by MLB Chief Revenue Officer Noah Garden. Morningstar, who led the advertising sales team that helped launch […]
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Cynsiders
Fandom 2021 Defined
Fandom’s State of Fandom event takes place today, December 8 at 1p, and will include data from the group’s recent study, “State of Fandom.” The report notes that after a year of binging any content they could get their hands on for comfort, TV fans are more focused and mindful this year, going deeper than […]
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Cynopsis: Esports
12/06/21: Thirty Five Ventures CMO breaks down the company’s growth and vision
Monday December 6, 2021 Flush with content that ranges from TV shows to documentaries to podcasts, as well as boasting partnerships with companies such as NBA Top Shot, Coinbase, Postmates and other investments across multiple industries, Thirty Five Ventures, continues to push the envelope in sports and entertainment with its projects. Fronted by […]