How can businesses find optimal channel partners to expand revenue and amplify market impact? ABM can help.

Johnny Cupcakes founder Johnny Earle shares the story of his brand's tasty experiential marketing strategy.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 3, 2017 Fake Influencers are Grabbing Headlines: How to Hire Trustworthy Influencers This in-depth article teaches us why influencer marketing works and how to vet influencers to ensure legitimacy. More…   SPONSORED BY: What You Need NOW to Boost Your Marketing Mojo The…

Hilton Global Marketing VP H. Stuart Foster shares insight on the three digital strategies used to deliver the Your Warm Cookie Awaits campaign.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 28, 2017 Q&A: Aberdeen’s Gary Skidmore on Engaging B2B Prospects Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience. More… SPONSORED BY:…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 29, 2017 Gatorade Settles with California Over Dissing Water in Mobile Game Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements about water in a videogame it developed for teens and young adults. More…   SPONSORED BY:…

Webinars helped record management firm Recall educate customers and prospects, increasing brand positioning in a competitive space.

Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience.

Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork.

Trifacta is finding success with ABM by approaching top tier targets with customized marketing programs.