Search Results for: data

In an era where consumer data is increasingly protected, building trust through privacy compliance presents an opportunity–rather than a limitation–for brand marketers

Friday May 20, 2022 DAZN and Golden Boy sealed a multi-year, multi-fight partnership designed to “deliver championship boxing and unearth the next generation of boxing talent.” The venture expands on the relationship first inked in 2018 with a five-year deal. The partnership will include championship fight nights alongside a new prospect development series titled Golden […]

  Thursday May 19, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. 100 Thieves revealed its newest endeavor, developing its own video game, known at the moment as Project X. Company CEO Matthew ‘Nadeshot’ Haag and 100T President & COO John Robinson announced the new vertical, citing a list of […]

NAB Show returned to Las Vegas April 23-27 2022 after a 3-year hiatus with over 50,000 media and broadcasting professionals reunited to share their passion for the latest gear and insights. One of the new elements of the show was NABiQ – a collaborative networking series, with participants from diverse business and tech backgrounds brainstorming […]

Wednesday May 18, 2022 The XFL has a new home, inking a new, global multi-year agreement with The Walt Disney Company and ESPN, which includes exclusive broadcast rights for all gameday content, tentpole events and more, for its upcoming 2023 season through 2027. Each season, all 43 games (40 regular season games, two playoffs, one […]

Monday May 16, 2022 As upfront season hits overdrive today, FOX is set to make its pitch today at 4p in New York City, and offering a lineup to advertisers that will include the World Cup later this year in addition to its rich roster of sports stalwart that include the NFL and the Super […]

How the brand increased conversion rates by taking upper-funnel data into account.

We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.

Friday May 20, 2022 The NFL revealed its 18-week, 272-game regular-season schedule for the upcoming season, which kicks off on Sept. 8 in Los Angeles with the league’s annual primetime kickoff game, as the Rams host the Bills at 8:20p on NBC. The network and Peacock will then feature a slate of Sunday Night Football […]

  Thursday May 12, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. ESL Gaming brought on Acer’s gaming brand, Predator, to serve as its official OEM partner for ESL One and DreamLeague. The new partnership kicks in with the ESL One Stockholm Major 2022, and will also cover Dota Pro […]