Search Results for: data

  Thursday September 8, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Fandom is releasing its State of Gaming study this month, which spotlights macro-level patterns and trends in gaming based on a global survey of its millions of Fandom users, covering: Subscriptions & bundling; Metaverse/Web3; NFTs in gaming; and […]

How Tide is getting creative with marketing tactics within a category many consider to be unsexy.

  Thursday September 1, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. FaZe Clan locked in a renewal of its partnership with McDonald’s USA. The partnership kicked off last year and will continue to focus on “innovative ways to connect with the next generation of gamers and will advance successful […]

By Alan Wolk As the number of streaming options grows, many streaming viewers are turning to free or lower-priced ad-supported subscription services and to free ad-supported streaming TV services. A recent Tubi study showed that in households using only one or two streaming services, 20% watch ad-supported (versus ad-free) services, but when the number of services […]

How the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.

How marketers can approach B2B events in the coming year, new trends in the industry, the rise of regional-level decision-making around events, and more.

  Thursday August 18, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Competitive VALORANT locked in plans for the next five years as Riot Games unveiled structures and how competition will work as the title prepares to launch its new partnered league. Teams who don’t make it into the partnership […]

Proactively deliver iconic customer experiences, boost retention rates, and grow revenue from your base with Converica

The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.

  Thursday August 11, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Electronic Arts and the NFL secured a new multi-year partnership renewal for the EA SPORTS Madden NFL Championship Series, following the series’ best season in history. This year’s slate will wrap up with the Ultimate Madden NFL 23 […]