Are you a victim of analysis paralysis? Here's 7 tips to avoid martech buying burnout.

Marketers today are dealing with a much different B2B customer than in the past, thanks to new technology, digital natives and changing expectations. Are you prepared?

Questions around influencer marketing, including influencer selection, FTC guidelines and measurement, have fueled several misconceptions. Here we address those misconceptions.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 15, 2018 Smells Like B2B Team Spirit Why is sales and marketing alignment is such a challenge? In this special report, discover ideas for getting your teams on the same page for improved engagement and ROI.  More… SPONSORED BY: Gain Access to a Strong…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 13, 2018 Future CMOs What does it take to be a CMO? The better question might be, what doesn’t it take to be a CMO. These 10 stars of tomorrow took the time to chat with us and share some of their career highlights. More…  …

By learning how to measure events marketers can justify their expenses to the C-suite.

Sales cycles are long, and the ROI of engagement can be hard to measure. Here's four reasons you need to build relationships with the C-suite.

If you’re not keeping your data clean and structured, you may be swept away by the huge wave of AI set to revolutionize marketing as we know it.

As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.

Digital is reimagining and reinventing every aspect of how businesses operate.