Search Results for: data

    Monday May 23, 2022 Last week saw Chipotle make a big entrance during the Colorado Avalanche’s second round Stanley Cup Playoff series against the Blues at Ball Arena in Denver. Teaming up with The Famous Group, the award-winning fan experience technology company, the brand debuted a new mixed-reality ad that made history as […]

Key themes presented to media buyers at the 2022 Upfronts, including alternative currencies, film content and the enduring appeal of live sports.

We spoke with Drone Racing League’s CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.

In an era where consumer data is increasingly protected, building trust through privacy compliance presents an opportunity–rather than a limitation–for brand marketers

Friday May 20, 2022 DAZN and Golden Boy sealed a multi-year, multi-fight partnership designed to “deliver championship boxing and unearth the next generation of boxing talent.” The venture expands on the relationship first inked in 2018 with a five-year deal. The partnership will include championship fight nights alongside a new prospect development series titled Golden […]

  Thursday May 19, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. 100 Thieves revealed its newest endeavor, developing its own video game, known at the moment as Project X. Company CEO Matthew ‘Nadeshot’ Haag and 100T President & COO John Robinson announced the new vertical, citing a list of […]

NAB Show returned to Las Vegas April 23-27 2022 after a 3-year hiatus with over 50,000 media and broadcasting professionals reunited to share their passion for the latest gear and insights. One of the new elements of the show was NABiQ – a collaborative networking series, with participants from diverse business and tech backgrounds brainstorming […]

Wednesday May 18, 2022 The XFL has a new home, inking a new, global multi-year agreement with The Walt Disney Company and ESPN, which includes exclusive broadcast rights for all gameday content, tentpole events and more, for its upcoming 2023 season through 2027. Each season, all 43 games (40 regular season games, two playoffs, one […]

Monday May 16, 2022 As upfront season hits overdrive today, FOX is set to make its pitch today at 4p in New York City, and offering a lineup to advertisers that will include the World Cup later this year in addition to its rich roster of sports stalwart that include the NFL and the Super […]

How the brand increased conversion rates by taking upper-funnel data into account.