Search Results for: data
-
MarTech
Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities
The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.
Tagged in: -
-
The New Customer Engagement Model
How to Transform Customer Relationships and Drive Growth in the Privacy-First Era
Tagged in: -
Cynopsis: Esports
10/19/22: Updates on the Call of Duty League 2023 season
Thursday October 20, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Updates on the Call of Duty League 2023 season: The Toronto Ultra will host Major V, and the qualifying stages for Majors will consist of three weeks of online gameplay, during which each team will play five games. […]
-
Data Driven ROI
How Unilever Is Investing in Innovation Across Its Media Plan
How the CPG brand is allocating media investment to support innovation.
-
Technology
10 Types of Alternative IDs Designed to Replace Third-Party Cookie Attribution
Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.
-
Demand Gen
Metaverse Marketing Part 2: iHeartMedia CMO and State Farm VP Dish on Challenges, Advice, Upcoming Projects
Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.
Tagged in: -
Cynsiders
Speciale Edition: Univision’s Game-Changing Solution
A SeeHer Series There are 62 million Hispanics in the U.S. today, and more than 31 million of them are female. As the world’s leading Spanish-language media and content company, TelevisaUnivision is the ticket to the dance for brands eager to grow and connect with this massive and influential audience. Even though one out of […]
-
Cynopsis: Esports
10/13/22: FIFA kicks of Roblox ball
Thursday October 13, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. FIFA and Roblox unlocked a new partnership that will offer the Roblox community, as well football fans around the world, free-to-play access to FIFA World – a virtual environment within the gaming platform that “celebrates the power of […]
-
Social
iHeartMedia CMO and State Farm VP Discuss New Metaverse Activation on Roblox
We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.