Media Spending

• 

  Data Driven ROI

  How Unilever Is Investing in Innovation Across Its Media Plan

  How the CPG brand is allocating media investment to support innovation.

• 

  Social

  Facebook Campaign Budget Optimization: What Marketers Need to Know

  You will have to give up some control over your Facebook campaigns after Sept. 1,
  but with there are elements of CBO that can work to your advantage.