Search Results for: data

We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.

  Thursday November 10, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The 2022 League of Legends World Championship set a new record with 5.1 million concurrent viewers across all platforms, according to Esports Charts. The event became the second-highest in esports history in concurrent audience; the Free Fire World […]

Forrester’s predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year.

Five questions to consider when investing in paid search.

Three months ago, BBC Studios put global syndication and ad sales under one roof, a move aimed at unlocking growth that included the promotion of Tara Maitra to Chief Commercial Officer, Global Distribution,. Maitra tells Cynopsis how it’s going so far. As not all in the industry immediately think of the BBC as a commercial […]

  Thursday November 3, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Global head of VALORANT esports Liam Faria announced Wednesday at the Esports Business Summit that Riot Games brought in more than $20 million from its 2022 VALORANT Champions bundle, an in-game cosmetic package centered around the world championship […]

JT Saunders, Chief Diversity Officer at leadership development firm Korn Ferry, discussed structural inclusion on a diversity panel at Amazon’s unBoxed conference.

Trust matters. There’s a shift in consumer expectations. Honoring privacy is crucial. Personal data is appearing in all aspects of a customer’s journey, from learning about a brand to receiving targeted messaging and relevant discounts to taking their first action. As a result, the desire to engage only with brands that respect and protect consumer […]

As consumer demand for privacy grows, rather than depending on data collected by third parties, marketers are pivoting strategies to rely on first-party data to break through to new audiences. The move from third-party cookies to first-party data is an opportunity for marketers to build trust with their customers and deliver personalization through a privacy-centric […]

  Join SuperAwesome and a panel of marketers from adidas, Victoria’s Secret & Co.’s newest tween brand happy nation, and Publicis Sports & Entertainment on 11/2, to learn how they approached their next gen projects. This is a brands-only lunch event taking place at EBS next week. Request an invite now. Thursday October 27, 2022 […]