Paid Search to Drive Ecommerce: Five Considerations For Marketers

Posted on by Chief Marketer Staff

One strategy within the marketing mix that is particularly important for ecommerce brands, and companies that rely heavily on online sales, is paid search. Check out these five considerations for marketers when thinking about search, according to an article in Multichannel Merchant, whether it’s positioning your product digitally as you would in-store or collecting the right data from retail media networks.

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