Search Results for: data
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Cynopsis: Esports
Cynopsis Esports 11/09/23: Zelda movie revealed; more changes at 100 Thieves; Embracer COO resigns
Thursday November 9, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Legend of Zelda franchise is the latest game series to take up the big-screen trend. Nintendo and Sony are collaborating on a live-action movie for The Legend of Zelda, the companies announced, with legendary Nintendo […]
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Cynsiders
TV Advertising’s Data Revolution Is Here. Are You Ready?
By Joshua Pisano, SVP of Business Development & Product Strategy @ MRI-Simmons Every aspect of TV advertising has changed substantially in recent years, including planning, targeting, creative formats, measurement and even how buyers and sellers transact. Combined with technology advancements and shifting consumer preferences, one thing is clear. We are in the midst of TV […]
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Data Driven ROI
Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
How data, customer insights and a collaborative approach led to the success of Discover’s latest brand platform.
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Social
State Farm’s Head of Marketing on the Insurance Buyer Journey, Data-Driven Marketing, Gamers and Gen Z
State Farm’s Alyson Griffin discuses marketing’s true value, reaching gamers, courting Gen Z audiences and a bit of celebrity gossip.
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Cynopsis: Esports
11/02/23: Worlds enters knockout stage; Bungie lays off 8% of staff; Xbox names new president
Thursday November 2, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. PC and console gaming revenues have hit $95.2 billion for 2023, according to the latest report from game analytics and insights firm Newzoo. Additionally, all but one of the 20 most-played games in terms of monthly […]
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Data & Analytics
Google’s Global Measurement VP: Prioritize Tag Management in a Post-Cookie World
Karen Stocks, VP of Global Measurement at Google, discusses the importance of tag management in the face of cookie deprecation.
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Data Driven ROI
Content-Based Marketing Strategies in the Era of Third-Party Cookie Deprecation
A solid content-based marketing strategy is emerging as a more viable option for locating and converting high-intent shoppers in a post-cookie world.
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Data & Analytics
Landing a Role in the C-Suite: A CMO’s Best Advice
For the ambitious marketers out there, SheaMoisture CMO Taydra Mitchell Jackson offers her best advice.
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Cynopsis: Esports
10/26/23: GameSquare buys FaZe; EBS takeaways; Microsoft’s cloud gaming boom
Thursday October 26, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Esports & Gaming Business Summit brought together hundreds of industry stakeholders this week for dozens of panels, hours of networking, and a refreshing reset on conversations about how to reach Gen Z, build new revenue […]
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Cynopsis: Esports
10/19/23: The Esports & Gaming Business Summit begins Sunday
Thursday October 19, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Esports & Gaming Business Summit begins Sunday at MGM Grand in Las Vegas, and you only have a couple more days to get your ticket to some of the most important conversations in the industry. […]