Topic
Esports and Gaming
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Digital
Ally Financial Teams Up With Fortnite to Highlight Women’s Golf Sponsorship
Ally’s collab with Fortnite produced a new golf experience that transported players to its virtual Ally Arena.
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Social
State Farm’s Head of Marketing on the Insurance Buyer Journey, Data-Driven Marketing, Gamers and Gen Z
State Farm’s Alyson Griffin discuses marketing’s true value, reaching gamers, courting Gen Z audiences and a bit of celebrity gossip.
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Digital
Super League Gaming CEO Ann Hand Dishes on the In-Game Advertising Market
SLG CEO Ann Hand on building in-game experiences, measuring campaigns in virtual worlds and thoughts on the metaverse.