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General Motors consolidated its data silos and streamlined marketing with Salesforce Marketing Cloud.

The Chicago Tribune’s Innovation Hub brings the 10 most common social media marketing challenges and adds fixes for each one.

To achieve mobile app adoption and create a loyal customer base for your app, consider implementing these three long-term strategies.

A new report from by Forbes Insights and xAd finds that location-based marketing is strategy that must take priority.

If managed properly, an affiliate marketing program can account for 5 to 15 percent of your brand’s online revenue

Here’s what brands should know when it comes to relevant technologies and building strong but flexible loyalty programs.

Smart thinking still produces inspired marketing. But it’s no longer enough. For true brilliance, digital marketers must embrace technology’s “strategic imperatives.”

When McDonald’s launched its McDonald’s Mobile app last summer, it hoped for downloads. What it got was that it could tie its digital strategy to restaurant sales

Marketers still struggle to craft email campaigns in tandem with other digital channels like social campaigns. Here’s why and how you should make it happen.

What does your brand represent? What most motivates your top customers? By understanding where your company’s and your best customers’ values intersect, you can connect more deeply.