Search Results for: content marketing

  Thursday July 20, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Riot Games first-person shooter VALORANT released in China on July 12 after lengthy hangups in the country’s approval process for the title. First released in June 2020, VALORANT quickly became a globally recognized esport thanks to […]

  Thursday July 13, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Microsoft has won its initial battle with the U.S. Federal Trade Commission over the tech giant’s $68.7 billion acquisition of game publisher Activision-Blizzard. Judge Jacqueline Scott Corley on Tuesday denied the FTC’s request for a preliminary […]

Summer Streaming Season is here. Despite Hollywood’s expected slowdown in the coming months as the WGA strike continues, the season has been bursting at the seams with incredible new shows, series and movies to catch this summer.  After combing through listings, early screenings and pouring over trailers, Yahoo Entertainment’s Ethan Alter, David Artavia and Kevin […]

We spoke with Dickies Global CMO Sarah Crockett about the partnership’s strategic marketing goals, experiences, challenges and more.

A SeeHer Series By A Anthony, Ph.D., Cultural Insights Strategist at Horowitz Research As many U.S.-focused LGBTQIA+ Pride Month campaigns wind down, this is a perfect time for the media and marketing industry to reflect on the potential for a campaign’s lasting impact and impression on Gen Z. Did your marketing materials hit the cultural mark […]

  Thursday June 29, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The U.S. Federal Trade Commission’s battle with Microsoft continued this week, with both parties sparring over the legality of Microsoft’s $68.7 billion acquisition of Activision-Blizzard. The proceedings have sparked a number of revelations, such as Sony’s […]

Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.

  Thursday June 22, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Two of the biggest streamers in the world, Félix “xQc” Lengyel, and Kaitlyn “Amouranth” Siragusa, have signed with Kick in the latest coup for the rising streaming platform. Kick, which is owned by the founders of […]

We spoke with Verizon Value CMO Cheryl Gresham about the inspiration behind the campaign and how it’s expanding reach behind its typical target market.

  Thursday June 15, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Following backlash from the streaming community, Twitch rolled back new guidelines for advertising and branded content. “Yesterday, we released new Branded Content Guidelines that impacted your ability to work with sponsors to increase your income from […]