Search Results for: content marketing
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Cynopsis: Esports
09/27/23: Counter-Strike 2 has officially launched
Thursday September 28, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Counter-Strike 2 has officially launched, and around 24 hours after its debut, fans and the esports community have a better idea of how the sequel to one of the most popular competitive titles ever will shake […]
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Digital
Brands on Fire: SheaMoisture CMO Dishes on ‘Black Men Love’ Digital Content Series
We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.
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Cynopsis: Esports
09/21/23: Amid dozens of high-caliber releases this year, Cyberpunk 2077 might be the most interesting case study yet
Thursday September 21, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Amid dozens of high-caliber releases this year, Cyberpunk 2077 might be the most interesting case study yet. Yes, CD Projekt RED’s futuristic role-playing title was widely panned following its buggy, nigh-unplayable debut in late 2020. At […]
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Email
Email Marketing Tips to Increase Open Rates, Clicks and Conversions
Best practices for email marketers on how to increase email open rates, avoid cliched content, write compelling subject lines and sidestep common pitfalls.
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Cynopsis: Esports
09/14/23: FaZe Clan’s Board of Directors has terminated CEO Lee Trink
Thursday September 14, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. FaZe Clan’s Board of Directors has terminated CEO Lee Trink as the organization continues to struggle on the public market. Trink, who was brought in as an advisor for FaZe in 2016 prior to his appointment […]
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Cynsiders
Big TV: Finding Gen Z
How can programmers reach Gen Z? Go straight to the source. Hali Anastopoulo, Co-founder and Chief Creative Officer at Get Me Out Productions – and a member of that desirable demo – will take part in the “Wherefore Art Thou, Gen Z?” discussion at the Cynopsis Big TV Conference, taking place September 27-28 in NYC. […]
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Acquisition
Marketers on Fire: UScellular CMO and SVP Eric Jagher
We spoke with Jagher about the brand’s multi-phased “Let’s Find Us” campaign that examines cell phone overuse.
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Cynopsis: Esports
09/07/23: The International Olympic Committee has created an official competitive gaming offshoot
Thursday September 7, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The International Olympic Committee has created an official competitive gaming offshoot, the IOC Esports Commission, the sports governing body announced. David Lappartient, who joined the IOC in 2022 and was chairman of the IOC Esports and […]
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Cynopsis: Esports
08/31/23: Evil Geniuses brought down Paper Rex to claim the VALORANT Champions title
Thursday August 31, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Evil Geniuses brought down Paper Rex to claim the VALORANT Champions title on Saturday in Los Angeles. Evil Geniuses became the first North American organization to win a VALORANT Champions title and made history in some […]
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Digital
BEHR Paint Company and The Home Depot Marketing Chiefs Talk Color of the Year Campaign
We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.