Search Results for: content marketing

Clad in thousands of recycled red disks, Singapore’s Dream Sphere, dubbed the “Little Red Dot,” makes a powerful visual statement at Expo 2025 Osaka, Kansai, Japan, and invites attendees on a multi-sensory journey to enjoy the power of their dreams.  Visitors step into a gallery filled with paper cutouts depicting the country’s ever-changing landscape before […]

The data-driven ad industry has begun to collapse the mental barrier between brand and performance marketing. Next up is PR. The content and ad network Linkby, an Australian startup founded in 2020, connects brands with what the company deems “performance-based editorial,” per the announcement – or, in other words, publisher content that advertisers pay for […]

Monica Earle, PR Director at Duolingo, breaks down what set the brand apart on social media platforms like TikTok and Instagram.

According to a new report from PartnerCentric, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on social networks in 2025.

The brief was, well, brief: “Get the world talking about Visa.” What ensued was the biggest owned cultural moment in brand history.

From industry offices designed to be more “social,” to tentpoles like Cannes Lions that are changing the game on networking, environments for business connection today are casual, comfortable and creative. And event marketers are digging designs and tactics that deliver on it all. Indeed, the sparkling French Riviera with its chic, laid-back vibe continues to […]

Cisco SVP and CMO Carrie Palin discusses the company’s recent Cisco Live conference, the brand’s involvement with women’s sports, AI use cases, B2B thought leadership and more.

Popping up a larger-than-life Sonic cup in the middle of a skate park at X Games Ventura 2024 was pretty memorable for a first-time sponsorship, so when the brand returned this summer as presenting partner of X Games Salt Lake City 2025, June 27-29, it arrived with a few upgrades. Of course, the fully branded […]

Here’s what Head of Performance Media Josh Palau had to say about how Pfizer currently navigates the CTV landscape, including why having your own hands-on-keyboard experts is key and how new ad formats can be slow to accommodate pharmaceutical brands.

Tapping into a garden party aesthetic, which is more Gen Z-friendly than a wild night out, Fujifilm leveraged the atrium at The Line Hotel in Los Angeles for an official launch event for the new X half digital camera. The X Summit Experience on May 22 featured a lush, social-friendly space where demos, community and […]