Search Results for: content marketing

How to succeed with a privacy-first focus

How to succeed with a privacy-first focus

  Thursday September 15, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Bolstered by partnered teams for the first time, Riot announced 2023 plans for the VALORANT Champions Tour that will kick off in February and feature all 30 teams from the international leagues. Franchises teams will be divided into […]

We asked a few PRO Awards judges to share their top promotional strategies, which brands they think are killing it in the marketplace, where they find inspiration, and more.

  Thursday September 8, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Fandom is releasing its State of Gaming study this month, which spotlights macro-level patterns and trends in gaming based on a global survey of its millions of Fandom users, covering: Subscriptions & bundling; Metaverse/Web3; NFTs in gaming; and […]

Tips for writing engaging marketing emails during the holiday season.

  Thursday September 1, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. FaZe Clan locked in a renewal of its partnership with McDonald’s USA. The partnership kicked off last year and will continue to focus on “innovative ways to connect with the next generation of gamers and will advance successful […]

The most engagement-rich activations we experienced on the ground at the 2022 Cannes Lions International Festival of Creativity.

By Alan Wolk As the number of streaming options grows, many streaming viewers are turning to free or lower-priced ad-supported subscription services and to free ad-supported streaming TV services. A recent Tubi study showed that in households using only one or two streaming services, 20% watch ad-supported (versus ad-free) services, but when the number of services […]

Thirteen steps to a content refresh of your website that can help boost SEO.