Search Results for: content marketing

By Marika Roque, Chief Innovation and Chief Operating Officer at KERV Interactive In a world where technology is advancing at lightning speed, data, AI, and adtech are transforming the way brands connect with consumers, opening up a host of new channels and formats that captivate audiences like never before. Interactive and dynamic video ads particularly […]

Elon Musk discussed Twitter’s new content moderation policy at MMA Global’s POSSIBLE conference earlier this week. CM has the story.

  Thursday April 20, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Millennials are the largest untapped market in gaming, with more than 52% of the demographic ranking gaming as their No. 1 interest in a study by Fandom. Fandom’s “Inside Gaming” study, a consumer survey that tracked […]

  Thursday April 13, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. The Super Mario Bros. Movie’s record-setting release makes this as good a time as any to talk about the intersection of entertainment and the video games industry. Film and TV adaptations of games were an often-panned, […]

  Thursday April 6, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Creatives are starting to tap into the true power of the Unreal Editor for Fortnite, and the maps, gameplay and other creations have inspired industry experts to reexamine the potential of the metaverse. Epic Games released […]

Our conversation with TurboTax about its March Madness campaign, reaching Gen Z audiences, new market opportunities, and more.

Explore 18 brand activations that were on the ground at SXSW 2023.

  Thursday March 30, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Misfits’ journey from esports organization to something more continued this week with the announcement of Pixel Playground, a Roblox game studio co-founded by two recent additions to Misfits: co-owners and Misfits creative directors Kreekcraft, the world’s […]

Our conversation with LG about its Game 4 Good series, the broader “Love the Game” platform and how the brand is tapping new channels to spread the word.

The insurance brand now uses its internal content studio to supplement creative and produce campaigns more efficiently.