Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

CM Weekly February 23, 2020 Everyone is talking about the moldy Whopper. Burger King’s 45-second, time-lapse commercial elevates the “beauty” of the molding process that occurs when preservatives and artificial additives are removed from food products—something the company says will be standard practice in the U.S. by the end of the year. The ad is…

Fan engagement tactics for marketers, according to Thinkwell’s annual Guest Experience Trend Report.

CM Weekly February 16, 2020 We hope you had a great Valentine’s Day. Or, if sweet revenge is more your thing, perhaps you enjoyed some anti-Valentine’s Day festivities. Like naming a cockroach after your ex and watching it get devoured via livestream. For most brands, Valentine’s Day is cause for celebration—and extra sweet sales. Mars Wrigley and its…

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

CM Weekly February 2, 2020 It’s game day, folks—for football fans and brands. As millions of viewers tune in to today’s Super Bowl competition, all eyes are on the brands behind those 30-second spots. But for many of them, the storytelling lives beyond the confines of a commercial. Promotion for the campaigns started long before…

Ideas, trends and forthcoming formats that marketers can take away from CES 2020.

Tips for creating mid-funnel marketing content that drives conversions.