Search Results for: Marketers on fire brands on fire

Failing to align the company’s corporate culture with B2B branding initiatives can derail a brand.

Here’s a bit of news. CMOs get fired. A lot. In fact, we’re the most fired executive in the board room.

Sprint is out with a new marketing campaign modeled after a quirky one that began in Japan.

Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.

A how-to for marketers to protect mobile consumer data while providing increasingly relevant information and offers to benefit consumers.

Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.

Here’s five ways to create online sweepstakes that are beneficial to both the brand and the consumer.

Marketers know what lead generation is, but too many of them don’t know how to do it well, especially with the landscape quickly evolving. That’s why Dave Scott, CEO and founder of Marketfish, decided to literally write the book on lead generation, “The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI.” We […]

An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers.

On Thursday, Groupon booted Andrew Mason from his seat as the daily-deals company’s CEO, less than a day after it announced disappointing fourth-quarter results and a tepid forecast for the first quarter of 2013. While less than surprising, Mason’s firing marks the end of an era filled with offbeat humor, bad accounting and controversial Super […]