CM Weekly April 25, 2021 According to The Harris Poll research conducted for Sprout Social, 45 percent of business executives surveyed anticipate that their social media marketing budgets will increase significantly over the next three years, with 47 percent more expecting at least a slight increase. Moreover, 58 percent said they expect social to become…

CM Weekly April 18, 2021 Marketing stories related to the economic repercussions of the pandemic are not in short supply. As consumer behaviors shifted, many companies floundered—and promptly pivoted. Others, particularly CPG brands and businesses that were considered essential, experienced increased demand. But those in the latter category still had their work cut out for…

Wireless service Visible was built from the ground up to be fun and approachable. And when looking at its marketing programs, it shows.

CM Weekly April 4, 2021 If B2B organizations have not hired “hybrid” sales reps yet, they probably will be doing so soon—or risk falling behind the competition, according to a recent McKinsey & Company report. And that hybrid model extends to marketing as well. We look at B2B decision makers’ evolving preferences when interacting with…

CM Weekly March 28, 2021 SXSW is typically an experiential marketer’s playground. The conference—equal parts media, film and music—presents an opportunity to connect with a tech-savvy, entertainment-focused audience. And it can create massive buzz surrounding your brand, product or service. Remember the launch of Twitter? Or the awestruck attendees of HBO’s SXSWestworld? Both gamechangers for…

CM Weekly March 21, 2021 Scores of B2B companies that rely on conferences to promote products and networking transformed their in-person events into virtual ones this past year. But the pandemic wasn’t the only factor to throw a wrench in marketers’ plans. The night before its 2020 virtual event kicked off on June 2, as…

A look at Cisco's pandemic pivot: converting its five-day, 1,000-session conference into a virtual gathering.

CM Weekly March 18, 2021 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…

We spoke with Twitch CMO Doug Scott about his strategy for maintaining Twitch’s growth, brand building and fostering community.

CM Weekly March 7, 2021 Consider this stat: 80 percent of Americans feel that advertising underrepresents certain groups, in particular individuals with disabilities and special needs, according to research from Voya Financial. Moreover, 78 percent said they were more likely to do business with a company that uses diverse advertising. These insights are the basis…