Search Results for: Marketers on fire brands on fire

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

The Facebook boycott for its policy toward hate speech has inspired other brands, like Pernod Ricard, to take a more proactive approach.

Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.

How companies can use social platforms to communicate with customers during the pandemic.

The do’s and don’ts of a public rebrand.

In an effort to woo small- and medium-sized businesses, Walmart has partnered with ecommerce platform Shopify.

An organization’s response to protests against systemic racism coupled with the pandemic requires marketers to examine the key tenets of cross-cultural marketing.

Some brands are getting behind the movement to end racial inequality. Others are being pulled into the spotlight unwillingly.

A conversation with e.l.f. Cosmetics’ CMO about the brand’s recent refresh, incredible TikTok success and consumer insight-focused approach.

We chat with Ally Financial CMO Andrea Brimmer about the brand’s COVID relief offerings and how it’s reshaping its marketing strategy.