CMO John Sheldon discusses the brand’s success with TikTok, how marketing has evolved over the pandemic, new data-driven strategies and social media’s advantage within a privacy-focused marketplace.
We spoke with PepsiCo Foodservice CMO Scott Finlow about the company’s marketing priorities for 2022, new digital-first technologies and the role that sustainability and purpose play in the brand’s marketing strategies.
CM Weekly February 7, 2022 “My work here is done.” —Said no working mom, ever. Let’s be honest, shall we? Most of us thought we’d be in a different—perhaps better—place at the start of 2022 when it came to the advancement of women in the workplace, particularly in light of the sacrifices mothers and other…
CM Weekly February 4, 2022 “My work here is done.” —Said no working mom, ever. Let’s be honest, shall we? Most of us thought we’d be in a different—perhaps better—place at the start of 2022 when it came to the advancement of women in the workplace, particularly in light of the sacrifices mothers and other…
CM Weekly January 31, 2022 It may not come as a surprise that more than 23 million households got a new pet during the pandemic. We’ve all seen them: those first-time pet owners who seemed to be getting walked by their dogs rather than the other way around. What may be surprising, though, is that…
CM Weekly January 30, 2022 It may not come as a surprise that more than 23 million households got a new pet during the pandemic. We’ve all seen them: those first-time pet owners who seemed to be getting walked by their dogs rather than the other way around. What may be surprising, though, is that…
We spoke with CMO Lisa Stockmon about marketing the hospital during the pandemic, growing its Gen Z base, generating brand awareness and leaning into the company’s relatability.
We spoke with ZenBusiness Co-founder and CMO Ryan Pitylak about the company’s marketing journey.
Vinay Shahani, Vice President of Lexus Marketing, chats about the new campaign, its diverse target audience and the brand’s push to make Lexus a tech-forward automotive brand.
Insights from some of the top marketing executives in the industry to keep in mind while planning for 2022.