CM Weekly February 2, 2020 It’s game day, folks—for football fans and brands. As millions of viewers tune in to today’s Super Bowl competition, all eyes are on the brands behind those 30-second spots. But for many of them, the storytelling lives beyond the confines of a commercial. Promotion for the campaigns started long before…
Ideas, trends and forthcoming formats that marketers can take away from CES 2020.
Tips for creating mid-funnel marketing content that drives conversions.
Take a look at our pick of the 10 best promotional campaign ideas of the year.
Social media platform TikTok is incredibly popular with Gen Z consumers. Learn how marketers can engage them effectively.
CM Weekly November 5, 2019 Halloween is over, which means the temperatures are getting cooler. Luckily, there are a lot of hot marketing campaigns to keep us warm. One of the hottest brands around is Uber Elevate, which has a bold plan to bring driverless urban aerial ride sharing to market by 2023. How do…
More than one in three Instagrammers say interest in a product increases after seeing it via Stories. Optimizing for conversion events is crucial.
Scott Brinker shares why more brands are shifting from a siloed martech approach to one that is more self-service and accessible across the entire organization.
From rotating celebrity colonels to a massive colonel floatie, KFC comes out swinging from left-field with its marketing magic.
Capital Group CMO Jaya Kumar takes us through strategy, planning and execution.