Search Results for: Marketers on Fire
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Agencies
5 Key Marketing Trends for 2017
Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.
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Agencies
KFC’s Chief Marketing & Innovation Officer on Personal Lessons Learned
Jennelle Tilling shares advice and proven tips she has learned along her 25 years in marketing that helped her to be successful in her job.
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Acquisition
5 Steps for CMOs to Juggle the Evolving Landscape
The role of CMO has evolved significantly in the past several years. Here are are five tips to navigate the evolving digital and mobile business landscape.
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Acquisition
CMOs are First on the Firing Line if Growth Lags
CMOs are the first to go if growth doesn’t hit the target.
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Agencies
Herschell Gordon Lewis’s Greatest Hits
To celebrate the life of Herschell Gordon Lewis, here’s a small collection of his contributions to Chief Marketer and Multichannel Merchant.
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Agencies
The Bankable Benefits of Sponsoring a Hip Festival
If your brand is interested in sponsoring festivals or an unorthodox event, take these three sponsorship don’ts into consideration.
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Data & Analytics
Maximizing Customer Retention: A Data Fitness Test
Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable […]
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Agencies
Selling an Idea to the C-Suite: a CMO’s Guide
Besides nagging issues of politics and personalities, what makes this game challenging is every member of a company’s c-suite has a different agenda.
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Agencies
Creating Mobile Apps That Meet Customer Expectations
Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale.
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Agencies
How Branded Entertainment Can Save Advertising
As traditional advertising inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content.
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