Facebook and Pinterest are providing more tools for marketers to facilitate product marketing online.

New consumer habits point to an increased need for brand marketers to optimize their ecommerce presence.

CM Weekly April 26, 2020 “This is not the time to sell. This is a time to serve.” –Mastercard Global CMO Raja Rajamannar   Like many CMOs across the globe, Rajamannar had to reassess the brand’s marketing and communications plans in the face of a crisis. Long-term goals have remained in place, but short-term tactics…

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

Six insights about D2C marketing culled from interviews with marketers at SmileDirectClub and Nested Bean.

CM Weekly April 5, 2020 Who hasn’t pivoted to digital this week? Marketers—and the business world as a whole—are adjusting to the new reality of working from home, remote team management, virtual engagement and a retooling of strategies to accommodate for a global crisis. In the spirit of communal quarantine, this week we bring you…

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

CM Weekly March 29, 2020 Hanging in there? We hope so. We’ll get through this together. Let’s start with some positive news. One of the COVID-19 trends we noticed this week: brands shifting dollars that would have been spent on sports advertising or promoting new campaigns to coronavirus relief efforts. Wendy’s is shifting marketing spend…

CM Weekly March 22, 2020 You’ve seen the headlines, the quotes, the memes: “We’re all in this together”—words of solace, comfort and solidarity in this time of uncertainty. It’s the message many companies have been communicating to customers and the general public these past few weeks. With countless businesses feeling the effects of COVID-19, from…

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.