RadioShack Corp. has named Lee Applbaum as executive vice president and chief marketing officer. The post took effect yesterday.
In his new role, Applbaum is responsible for advertising, brand and customer relations management and marketing. He reports to Chairman and CEO Julian Day and will also be as a member of the office of the chairman.
Applbaum replaces Bob Kilinksi, who most recently was senior vice president of marketing and wireless. Kilinksi remains with RadioShack as senior vice president of business development, a company spokesperson said.
“Lee’s joining us at RadioShack represents another significant step in strengthening our senior management team,” Day said in a statement. “Lee’s background and successful track record position him well to add value to our brand.”
Prior to joining RadioShack, Applbaum was CMO for The Schottenstein Stores Corp. He also held positions at The Coca-Cola Co., Schlotzsky’s Inc., Footstar, Inc. and The David’s Bridal Group, a division of Federated Department Stores, Inc. He began his career at Lederle Consumer Health, a division of American Cyanamid Co.
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