Q&As

GlobeDirectLLC has had its request for an injunction against several
former employees rejected by the Middlesex Superior Court. In February,
GlobeDirect alleged that several former employees stole work histories,
customer lists and internal documents, and enticed GlobeDirect clients
to work with Kirkwood Direct, a company formed in December 2006 that
employs the former GlobeDirect workers.

Quebecor World has sold a printing facility based in Lille, France to a group led by local management

Hyatt Hotels has launched its largest ad campaign ever to incorporate and introduce its two new brands into its frequent guest program

The Boston City Council plans to conduct a series of workshops on guerrilla marketing to resolve problems the city encountered with two recent campaigns conducted there.

Rival coffee chains Starbucks and Dunkin’ Donuts are launching two separate coffee giveaway days to incent both loyal patrons and new customers to come into their stores.

The well-known Huggies brand has launched a line of sun care products for youngsters with a multi-million dollar campaign.

Papa John’s has kicked off a marketing deal with GameFly to drive trial of its online video game rental service and its products.

Six Flags, Inc. has kicked off a marketing partnership with Sara Lee to make Ball Park franks the official hot dog and a corporate partner of the theme park.

Simon Property Group is bringing Cabbage Patch Kids into 82 malls for Simon’s annual Book Blast! promotion.

Electronic Arts is out with an online contest that gets gamers singing for a chance to record a tune on a future The Sims 2 video game, the latest in The Sims franchise.