Q&As
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Agencies
AOL Withdraws Bid for Swedish E-Marketer TradeDoubler
AOL LLC has withdrawn its offer to acquire Swedish online marketer TradeDoubler AB because it had not received enough shares of the company by the bid deadline of March 14.
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Agencies
Penobscot Indian MO Pharmacy Sold
The Penobscot Indian Nation has sold PIN Rx, its troubled mail-order pharmacy, to I Care Pharmacy, a company that plans to relocate the operation elsewhere in Maine, according to wire service reports
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Agencies
Teletubbies Invade New York Via Tour, Pop-Up Store
Teletubbies is celebrating its 10th anniversary with a tour and pop-up store targeting new age groups—tweens, teens and young adults.
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Agencies
Ace Hardware Names Winner of Win-A-Store Contest
Amid much fanfare, Ace Hardware yesterday named the winner of its national contest that awarded one person ownership of one of its stores, a prize valued a $1 million.
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Agencies
General Mills Puts Stroke Survivors on Cereal Boxes
General Mills is reinforcing the health-and-wellness positioning of Oatmeal Crisp cereal through a tie-in with the American Stroke Association
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Agencies
Meet the Broker: Tricia Fleming
Today we meet Tricia Fleming, vice president of list brokerage at Mokrynskidirect. Fleming planned to pursue a career in advertising in New York, but decided to give list management a try because the commute was shorter. It was a happy discovery, because she found she really liked working with lists.
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Agencies
Entrepreneur Partners Acquires American Filing Technologies
Entrepreneur Partners, a private equity firm, has acquired American Filing Technologies Inc., a direct marketer of specialized office products for the health care community.
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Agencies
Eddie Bauer Posts Income of More Than $63 Million
Eddie Bauer Holdings Inc. posted net income of $63.2 million for the fourth quarter, compared to a net loss of $12.8 million in the prior-year period
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Agencies
Cornerstone Brands Names Al-Fayez CEO
Cornerstone Brands has named Roxane Al-Fayez chief executive officer. She will be responsible for overseeing its catalogs, which include Ballard Designs, Frontgate and Garnet Hill.
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Agencies
Gourmet Site Steps up Marketing
After a false start or two, chocolateofthemonth.com is preparing to get serious about marketing itself, starting with a new promotion with a local radio station, says Charles Wycoff, CEO of the Ellicott City, MD firm.