Q&As

Marketers need to start producing a lot more relevantcontent, and LinkedIn
is the place they need to be distributing it, says Gary Vaynerchuk.

Arianna Orpello, svp, brand, channel, community and field marketing strategy at TD Bank,
talks about TD’s history with the community and how it nurtures that relationship.

Micro-influencers may have smaller audiences, but they deliver big results when it
comes to impacting consumer decisions, according to a new survey.

Craft brewers operating in states where marijuana is legal are marketing their brews
with bold ads that push the boundaries of the crossover between beer and legal weed.

Optimizing customer experiences in a way that establishes loyalty can be
hard work and requires brands to truly understand their audience.

Nike’s Jordan brand has inked a deal with the widely popular video game Fortnite
to introduce two new characters.

Rather than just bugging them for donations,
Arizona State is using a loyalty app to connect with alumni.

Pringles has taken another major step to connect with coveted young esports fans—a series of
commercials that will air in stadiums and digitally during esports events.

Carnival Cruise Line VP Partnerships Scott Becher prefers to engage with partners that
would like to reach his guests as much as he’d like to reach theirs.

Many companies used to spend almost equal amounts on R&D
and marketing, but that number has changed