Q&As

KLM may be my new favorite airline. I’ve never flown them, but
they have a loyalty program that upends all others.

The university wanted to create one visual identity, and make sure no matter where in
the system an email originated, it had a consistent look and feel.

Brands who get the customer experience equation right reap greater
loyalty and increased revenues. Those that fail risk customer defection.

How does a brand reap the benefits of AI and marketing automation, and
become more “human” at the same time? The answer lies in organizational empathy.

Chipotle CMO Chris Brandt on how the brand made an amazing comeback
after a food crisis began to cripple the company in 2015.

Companies like GasBuddy that observe email marketing best practices often
don’t think blacklisting should be on their worry list. Think again.

Personalized email is helping the Bernie Sanders campaign create a spirit of community
to engage subscribers—and donors—for the presidential candidate.

B2B buyers want the same conveniences as B2C shoppers, and over half of B2B
online shoppers use loyalty programs, according to a new report.

Nearly 80 percent of all Twitter chatter related to vaping and tobacco
products is generated by bots, according to a new report.

Sports sponsorship packages are pan-digital, intending to display logos or
“@” mentions across many assets. In social media, the metrics can get fuzzy.