Q&As
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Data & Analytics
Five Ways to Engage Ecommerce Customers
How ecommerce businesses can enhance customer engagement and increase sales.
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Acquisition
Our Top Five B2B Marketing Stories of 2020
These B2B marketing stories were the most read so far this year.
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Acquisition
Pinterest Uses Performance-Based Marketing Tools to Attract SMB and DTC Brands
How Pinterest is offering tools for performance-based marketers from small- and medium-sized businesses.
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Acquisition
Study: Insights on Fan Engagement for Marketers Creating Consumer Experiences
Fan engagement tactics for marketers, according to Thinkwell’s annual Guest Experience Trend Report.
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Acquisition
Mars Wrigley Marketing VP Talks Valentine’s Day and Connecting With Consumers
Mars Wrigley’s vp of marketing discusses the importance of seasonal marketing and year-round social engagement.
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Demand Gen
Global Brand, Local Market: 5 Ways to Put ‘Glocalization’ to Work
Five ways global brands can succeed in diverse local markets.
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Acquisition
Marketers on Fire: HBO Program Marketing VP Steven Cardwell
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Acquisition
Second Draft of CCPA Regulations Offers Some Clarification on Compliance
A second draft of the implementation regulations for CCPA offers more insight into compliance.
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Acquisition
Five Steps to Navigate Gen Z Consumers’ Demand for Sustainable Products
Five tactics a company can use to embrace sustainability and be competitive in the marketplace.
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Acquisition
Four Ways to Reach and Retain B2B Buyers
Tenets for B2B sellers to consider for more effective B2B buyer support.
