Q&As

Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.

How companies can use social platforms to communicate with customers during the pandemic.

A growing number of brands have paused advertising spend on Facebook at least for the month July in support of the #StopHateForProfit campaign.

Digital platforms showcased their ad products at IAB’s virtual NewFront week.

Peruse Event Marketer’s 2020 Ex Awards list, an annual recognition program for experiential marketing.

The do’s and don’ts of a public rebrand.

How NerdWallet has marketed to consumers during COVID-19, continued growth and employed a performance approach to brand marketing.

In an effort to woo small- and medium-sized businesses, Walmart has partnered with ecommerce platform Shopify.

Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.

How General Mills and BACARDI are increasing their ecommerce efforts–plus four key trends.