Q&As
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Data & Analytics
Rethinking KPIs and Campaign Measurement in a Post-Cookie World
How marketers can prepare for the demise of third-party cookies.
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Acquisition
Forrester Report: B2B Marketers Need to Lead, Not Support
Going forward, B2B marketers need to be leaders within their organizations, according to a forthcoming Forrester report.
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Social
TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers
Insights and proven tactics relating to social platforms such as TikTok, Pinterest and Clubhouse.
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Engagement
LG Mobile Tour Encourages Consumers to Minimize Their Fashion Footprints
To help consumers reduce their fashion footprint, LG Electronics activated a seven-city mobile tour designed to encourage consumers to donate unwanted clothing.
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Acquisition
Key Next Steps for Marketers Navigating the IOS 14.5 App Tracking Update
Apple’s iOS 14.5 update is here. Learn how marketers who continue to leverage Facebook ads can accommodate for this policy change.
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Engagement
Marketers on Fire: Wisconsin Cheese CMO Suzanne Fanning
Suzanne Fanning’s impressive tenure as Wisconsin Cheese CMO is the subject of our latest Marketers on Fire feature.
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Digital
Facebook Activates a Festival-Themed Virtual Experience for its Internal GMS Summit
How Facebook created an engaging annual internal event, the GMS Summit, with a festival-style format and more.
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Acquisition
How Rothy’s Used Shopify and Pinterest to Scale Digital Advertising
Read how fashion brand Rothy’s tapped Shopify’s partnership with Pinterest to sell its products and scale its digital advertising.
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Data & Analytics
Harris Poll Research: 91 Percent of Business Executives Expect to Increase Social Media Marketing Budgets
Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.
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Digital
Jägermeister Taps Programmatic DOOH to Amp Up Cold Brew Awareness
How Jägermeister Cold Brew’s programmatic digital out-of-home (DOOH) campaign increased consideration and intent to purchase by 66 percent.