Q&As
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Acquisition
Four Ways to Increase Ecommerce Engagement and Sales
Ways in which brand marketers can increase sales and engagement through ecommere.
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Loyalty Marketing
McDonald’s, Burger King, Maybelline: Loyalty and Reward Programs for the COVID Era
Organizations that have recently introduced loyalty programs during the pandemic.
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Data & Analytics
Apple’s App Tracking Transparency Requirements: What Marketers Need to Do Now
How marketers can respond to the rollout of the next iOS 14 update, which implements its App Tracking Transparency (ATT).
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Data & Analytics
Lessons Learned on Data Privacy From Pharmaceutical Marketers
As brands explore alternatives to third-party cookies, marketers can take a page from the pharmaceutical industry.
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Acquisition
Four Tips for Delivering a Seamless Customer Experience for Online Shoppers
Tactics for converting omnichannel shoppers, from AI-based search to live chat to establishing a unified customer view.
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Events
French’s Taps Tom Colicchio to Get Consumers to Switch From Mayo to Mustard
A recent New York City pop-up from French’s mustard that complied with local dining restrictions and social distancing rules without compromising on design, engagement, creativity…or taste.
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Demand Gen
Producing Live Events Post-COVID: Nine Resources for Event Marketers
Nine resources to help marketers implement effective, safe and productive live events going forward.
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Engagement
Lessons Learned From Burger King’s International Women’s Day Tweet
To avoid controversy associated with negative brand perception, brands can take a proactive approach and consider the following.
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Acquisition
How Marketers Can Approach the Rise in Facebook Advertising Costs
How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.
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Loyalty Marketing
Wisconsin Cheese Gets Personal With Virtual SXSW Sampling Event
When SXSW announced it would hold an all-digital festival for 2021, Wisconsin Cheese knew it couldn’t disappoint its fans. Check out its highly-interactive event.
