Q&As

Insights and technology trends marketers can incorporate into their communication strategies as they plan for 2022.

How eccomerce marketers can measure return on ad spend and avoid common pitfalls.

Six ways to prepare for the impact that CPRA will potentially have upon your business.

A chat with Coupa CMO Chandar Pattabhiram about the next stage in the company’s growth strategy.

A look at how Sephora transformed its flagship annual House of Beauty experience into a virtual playground.

Clayton Ruebensaal, EVP, Global B2B Marketing at American Express, dishes on the brand’s Business Class initiative.

How subscription programs can improve the customer experience.

To coincide with the launch of the wildly-popular NBA 2K22 game, the brand debuted a virtual version of Jake as a character in the game.

Compelling brand experiences at this year’s New York Comic Con.

A look at the inspiration behind the brand’s sensory auction, its larger “Senses Stirred” campaign and its new focus on intimate experiences.