Q&As
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Demand Gen
CPG Brands Lean Into Quirky Culinary Events to Engage Consumers
Several CPG brands are relying on multisensory culinary pop-ups to get noticed by consumers.
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Data Driven ROI
General Motors Partners With NBCU, Advances First-Party Data Strategy
How General Motors is making progress with its first-party data strategy.
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Engagement
Field Report: How 12 Brands Showed Up for Superfans at San Diego Comic-Con
A look at how AMC, Apple TV+, HBO, Netflix and many others showed up for superfans during the first IRL Comic-Con in three years.
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MarTech
Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support
Pain points and potential solutions marketers can implement to improve the customer service experience.
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Social
How Fintech Company Kasasa Tapped Influencer Marketing and the ‘Shop Local’ Trend
How one brand is applying the “going local” concept to finance institutions—and the challenges that entails.
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Events
Event Marketer Releases 2022 IT List Event Agency Roundup
A list of the 100 most buzz-worthy event marketing companies in the experiential marketing industry.
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Video Marketing
Brands on Fire: FreshDirect
We spoke with FreshDirect’s CMO about its latest video series, brand awareness goals, the unique challenges of direct-to-consumer marketing and the company’s omnichannel approach.
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Events
Walmart Launches First-Ever Incubator for Retail Innovation
Lee Jeyes, Head of Innovation at Walmart Canada, discusses the unveiling of the company’s first retail innovation incubator.
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Events
Marketers on Fire: Santander Bank CMO Talks US Open Tennis
We spoke with Santander Bank’s CMO about its US Open campaign, expansion plans for the future, the importance of leveraging partnerships, and more.
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Email
Email Marketing: Crafting the Perfect Holiday Message
Tips for writing engaging marketing emails during the holiday season.
