Q&As

It was inevitable. The ubiquitous J. Crew catalog spawned a parody. Its title, J. Crewd, sums up the level of humor. The cover, for example, shows a preppy

Ten months ago, privacy advocate Evan Hendricks predicted that consumer outrage over the privacy issue would approach the fervor of the Civil Rights movement

It’s one thing to offer techno-savvy small offices the means to buy note pads, paper clips and the like over the Web. But one cyber-stationer is going

Men typically shop for insurance online but it’s women who end up buying, according to a recent analysis of American consumers who have accessed the RightQuote

There are no big surprises in DIRECT’s annual Web use survey. Across the board, direct marketers are creating Web sites. Across the board, DMers see these

With a few exceptions, Web advertising became cheaper in 1998 than in 1997, according to a survey by Boca Raton, FL-based WebConnect, a sister company

Those familiar with the paths a legislative proposal takes on its way to congressional enactment often refer to the process as the dance of legislation.

Here’s a change from sub-segmented, micromarketed target audiences: People who like to eat. One could easily cull a dozen names from the DIRECT editorial

Attractive young entertainment industry executive boosts the popularity of her network’s substantial cartoon properties by connecting characters to kids

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