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Direct Marketing Techniques Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising” is the latest in Menlo

We’re no longer surprised when a direct marketer opens retail stores. In many cases, serendipity springs into action: The stores add cachet, plus the

Those familiar with the paths a legislative proposal takes on its way to congressional enactment often refer to the process as the dance of legislation.

Burger King has completed a cause-marketing overlay to its holiday tie-in with The Rugrats Movie. A portion of sales from Rugrats watches in BK restaurants

It’s one thing to offer techno-savvy small offices the means to buy note pads, paper clips and the like over the Web. But one cyber-stationer is going

There are no big surprises in DIRECT’s annual Web use survey. Across the board, direct marketers are creating Web sites. Across the board, DMers see these

Then Stephen A. Cone joined Fidelity Investments last February as president of customer marketing in its retail group, his mission was to bring a more

Here’s a change from sub-segmented, micromarketed target audiences: People who like to eat. One could easily cull a dozen names from the DIRECT editorial

Attractive young entertainment industry executive boosts the popularity of her network’s substantial cartoon properties by connecting characters to kids

Direct marketers are so busy gathering information on consumers that they often don’t take the time to consider the wisdom of using personal data. A new