Q&As

IT’S A LUCKY MAN WHO COMBINES passion and profession: It’s a talented man who wins accolades for doing so. Meet that talented man John Elliott, president

INDUSTRY EXPERTS estimate that more than 20% of all opt-in commercial e-mail is erroneously blocked by spam and content filters. But there are many things

The Internet wasn’t even dreamed of nor were computers when a group of 38 resorts got together in 1928 to form The Luxury Hotels of Europe and Egypt.

NetworkOmni got nearly a 9% response to a regional postcard campaign promoting its language-translation services to emergency response agencies. The firm

Beth Negus Viveiros, Direct’s executive editor and chief of the Boston bureau, gave birth to her second child Oct. 21. Daniel John Viveiros weighed in

What do George W. Bush, John Kerry, Ayatollah Khomeini, and Muammar al-Qaddafi have in common? Their photographs have all been printed on rolls of bathroom

Filters that keep legitimate spam out of your inbox can block e-mail as well. Here’s how to improve deliverability and boost open and response rates.

Call it a case of holding the bean counters accountable: Financial services marketers are ratcheting up spending on measurable marketing media. The ones

BROWSER COOKIES MAY HAVE outlived their usefulness as Web metrics tools. And their high deletion rates should lead Internet engineers to create new technologies

ALL EYES IN THE WORLD OF commercial e-mail are on the Free Speech Coalition, a trade group for online pornographers, as it takes the state of Utah to