BROWSER COOKIES MAY HAVE outlived their usefulness as Web metrics tools. And their high deletion rates should lead Internet engineers to create new technologies that might be less objectionable to consumers.
So said Ari Schwartz, associate director of the Center for Democracy and Technology, speaking last month at Ad:Tech New York.
But he didn’t get much agreement.
Trevor Hughes, executive director of the Network Advertising Initiative, countered that consumers already have a great deal of control over cookie downloads thanks to their browser settings
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