Q&As

TV Guide magazine has appointed Lauren Ruotolo as director of consumer promotion and marketing. The position was effective Dec. 5. This newly created department will be dedicated to creating innovative and relevant promotions for TV Guide magazine with …

In this festive-yet-reflective holiday period, I thought it would be nice to offer thanks — and perhaps a nice basket of fruit and chocolate — to the lawmakers who save direct marketers from their baser instincts. But what can one say about legislators who regulate DMers while practicing their own brand of bait-and-switch fundraising?

That would be most of them, for what it’s worth.

The King of All Media can make people buy products and services with one mention of them on his show. Discover secret marketing tactics that Stern knows that the establishment has been keeping from you. These secrets can mean significant growth for small businesses in 2006.

The digital television service provider will pay a record $5.35 million for something that could simply have been avoided. Not only is DirecTV responsible for the legal actions of telemarketers it outsources work to, but it had plenty of warning that changes were being made to the Teleservices Sales Rule.

Marketers have many needs these days. But one tops them all, according to a new survey from the CMO Council.
When asked their most urgent developmental priority, over half said it was to improve their marketing analytics capability.

Serious illness usually goes hand in hand with the inability to sleep. But who can you talk to at 2 a.m. when your mind won’t rest?
At Cancer Treatment Centers of America (CTCA,) patients can talk to a live oncology information specialist 24/8, 365 days a year by “clicking to chat” online.

New cars are an expensive proposition and a purchase that the majority of individuals don’t make very often. But dealerships realize the value in turning the one-time purchaser into a life-long customer. And there are ways to keep them coming back.

I have the utmost respect for Les Wunderman as well as for Don Peppers and Martha Rogers, but I am dismayed at the “who invented LTV” quarrel that has been going on in The CRM Loop.

I continue to read with interest the exchange of opinions over the Peppers and Rogers piece titled “Return on Customer.” I believe that all of the responses totally missed the mark.

Food staples such as bread and milk are often placed at opposite ends of a supermarket. But Best Buy couldn’t do that with electronics. Analytics helped.