Q&As

Panasonic is boosting its brand with gold medalist Picabo Street to help support the company’s global sponsorship of the 2006 Olympic Winter Games in Torino, Italy.

Lions Gate, the independent production and distribution studio, has given itself a new name and logo in an effort to rebrand the company, calling itself Lionsgate.

Animal Planet is rolling out a campaign designed to encourage consumers to take action in their communities. Starting Jan. 23 through March 6, the Animal Planet Be a Hero campaign will direct consumers to local sponsors through on-air retail spots. To …

The cockles of many a direct marketer’s heart were warmed this winter by online shopping’s reported fortunes. Doubtless some of the increase reflects the public’s ever-growing comfort with online commerce, and some of it reflects rank opportunism. For instance, Web-based DMers took advantage of a recent transit strike in New York by offering stranded, panic-stricken present buyers expedited delivery.

But the rise in online shopping has a dark side.

Subway restaurants are helping consumers with their New Year’s resolutions to diet after the holidays, kicking off its first-ever resolution hotline with Subway spokesperson and weight-loss guru Jared Fogelman.

Schick is wrapping up a workplace sampling effort for Quattro for Women that caps a launch year full of tour dates, sampling flights and tongue-in-cheek premiums that play up the razor’s high-performance roots.

When Bank of America launched its Keep the Change savings program in
September, it faced a challenge common to marketers in the financial sector:
How to build a tangible experience around the intangible benefits of tucking
away even small amounts in a savings account?

Virgin Mobile is out with a holiday sweepstakes offering consumers a chance to live the life of billionaire-style luxury for a getaway to Necker Island in the British Virgin Islands.

Coca-Cola has partnered with Domino’s Pizza to sample its Coca-Cola Zero beverage in a week-long event.

Weapons of mass destruction have rendered the usual career paths for swashbucklers irrelevant, if not obsolete. What is a poor swordsman (or woman) to do?