Q&As

Virgin Mobile is out with a holiday sweepstakes offering consumers a chance to live the life of billionaire-style luxury for a getaway to Necker Island in the British Virgin Islands.

Coca-Cola has partnered with Domino’s Pizza to sample its Coca-Cola Zero beverage in a week-long event.

Weapons of mass destruction have rendered the usual career paths for swashbucklers irrelevant, if not obsolete. What is a poor swordsman (or woman) to do?

For most small direct marketers the problem is getting customers for their products. La Tienda has the customers and the product.

A newcomer to direct marketing, who has never sold a product or service in retail or by mail, might get the impression that CRM is a methodology governed by a software system.

John Battelle’s The Search (Portfolio, 2005) is more than just a review of search engine technology in general and Google in particular. Battelle analyses both the practical and philosophical implications of the technology.

A Wendy’s restaurant promotion has grown legs far beyond its original purposes with customers diving into trash bins and bidding on coupons, which awards consumers with AirTran frequent-flyer credits for their beverage purchases. “We have people …

The Society of Incentive & Travel Executives (SITE) is calling its recently implemented strategic plan a success, having this year increased its overall membership to an all-time high and set the tone for more to come in 2006. “2005 was an extremely …

Procter & Gamble is fielding a new Pampers rewards program three years after a fulfillment glitch with a similar program. Pampers’ Gifts to Grow launched in August. Parents register online, then collect point codes from packages of diapers to redeem for …

Dell, Inc. is giving away Chrysler Crossfires for Christmas through an online instant-win game. Players register for the End of Re-gifting Holiday Game, and then choose from three stockings on the screen; instant-win messages award two grand-prize 2005 …