Q&As

HBO is sending its Entourage to Acapulco for Spring Break. The cast of the hit show won’t be there in person, but Entourage will have plenty of presence

Universal Studios Home Entertainment is rolling out a beast of a promotional campaign around next month’s DVD release of Peter Jackson’s King Kong.

Sears Holdings Corp. will convert 14 Kmart stores to its off-mall Sears Grand format and drop its Sears Essentials stores.

Keating Magee

Johnson & Johnson has joined 11 other leading companies as a worldwide marketing partner of the International Olympic Committee, giving it the exclusive marketing rights to both Winter and Summer Games.

Athletic footwear manufacturer New Balance is celebrating its 100th anniversary with a series of races around the world and a contest that will send runners on to compete in the Chicago Marathon.

It is six months, almost to the day, that Hurricane Katrina swept through the Gulf Coast. Much has been written about the destruction, the Katrina Diaspora, and the first few hesitating steps toward rebuilding. I wrote a love letter to the city in the Sept. 5 edition of Loose Cannon. Publicly, I asked the industry to contribute what it could to the relief efforts. Privately, I promised myself that when the time was right, I would revisit the city as observer and scribe to highlight the role direct response marketing could further play in the city

Toyota is giving consumers a chance to vote on student-created music videos as part of its Scion xPress Fest promotion, which will award one grand-prize winner with $20,000.

Companies fail at database marketing for a variety of reasons, says Jeff Hassemer, director of product strategy at the data management solutions division for database marketing services provider Abacus. During a Webinar held Feb. 23 by CHIEF MARKETER sister publications “Multichannel Merchant” and “Direct,” Hassemer cited the most common reasons: