Q&As

An integrated marketing strategy powered by search is helping
The Arbor Company connect with seniors and their caregivers.

Live from MWC, here are four mobile marketing trends CMOs
should watch to prepare for the next decade of business.

Jones talks about how technology has changed her industry and provided new growth
opportunities, as well as the role of data and the #MeToo movement.

Sneaker brand Sketchers, as brands will do, has taken advantage of Nike’s recent bad luck.

Hilfiger is engaging Upfold’s 16 million users to join the fun
by overlaying imagery and copy to its Instagram Stories.

With 3.4 billion active users, social media is a vast universe for marketers with the gumption and tenacity to play hard in that space. In this special report, we profile six brands—IMAX, Cars.com, Hickory Farms, John Hancock, Sparkling Ice, Suntrust—and the CMOs who tapped into the digital and social sphere to create visual spectacles, change […]

Just shifting gears from a major campaign around the Daytona 500, Kelly is ramping
up a number of firsts around the wild March basketball season.

In a world where Amazon, Netflix and Spotify serves up content that feels
handpicked, B2B email can no longer be the realm of batch and blast.

Smart technologies are the most recent addition to the marketing ecosystem and are
proving to be the most effective platforms in increasing consumer engagement.

A new study has found that many marketers still struggle when it comes to listening
for the signals that matter about customer behavior in the omni-channel landscape.