Q&As
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Agencies
Chivas Offers $200,000 to Next Pair of Traveling Brand Ambassadors
Chivas Regal has launched a nationwide search for two brand ambassadors that get a combined $200,000 stipend to act as international representatives to travel the world and document their experiences, all in the name of the well-known scotch whisky.
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Agencies
Sony Pictures Television International Names New EVP-Marketing
Sony Pictures Television International has named Kim Hatamiya to the new post of executive VP-marketing, effective immediately.
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Agencies
Mr. Youth to Handle Spring Break in Panama City…Again
Mr. Youth has been named agency of record for the Panama City Beach Conventions & Visitors Bureau’s Spring Break 2007 initiatives.
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Agencies
4Kids Entertainment Launches Yu-Gi-Oh Card Design Contest
4Kids Entertainment and Yu-Gi-Oh card design company Konami are on the hunt for a new monster and they are calling on Yu-Gi-Oh fans to fulfill the mission.
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Agencies
APAC Hires Firm to Audit Teleservices Centers
APAC Customer Services Inc. has hired Customer Operations Performance Center Inc. to audit its internally developed teleservices center processes and approaches nationwide.
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Agencies
Taco Bell Ties Free Tacos to World Series
Taco Bell is dangling free tacos tonight for consumers, with rewards tied to home runs in Game 3 of the 2006 World Series.
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Agencies
Adult Swim Rolls Out PlayStation Promo
Adult Swim is launching a contest tied to its late night series Robot Chicken dangling the chance for a viewer to be written in to an upcoming episode of the series and win a PlayStation 3 gaming system.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Starlight Starbright’s Appeal has Star Power Two recent mailings from the nonprofit fundraiser Starlight Starbright Children’s Foundation include a personal appeal from actress and children’s book author Jamie Lee Curtis. The organization assists …
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Agencies
McDonald’s Boost Monopoly Game Via Microsite, Blog
McDonald’s Corp. is putting a new spin on its biggest Monopoly game adding a microsite and blog component to the mix, giving die-hard fans a chance to talk about their quest to find the top prize—$5 million.