Q&As

JUPITERRESEARCH: has launched a new research service to

Starlight Starbright’s Appeal has Star Power Two recent mailings from the nonprofit fundraiser Starlight Starbright Children’s Foundation include a personal appeal from actress and children’s book author Jamie Lee Curtis. The organization assists …

McDonald’s Corp. is putting a new spin on its biggest Monopoly game adding a microsite and blog component to the mix, giving die-hard fans a chance to talk about their quest to find the top prize—$5 million.

Adidas is out with a marketing push to create buzz around the launch of signature sneakers for five National Basketball Association (NBA) players, while stressing the importance of teamwork over individual athleticism.

In just under three weeks, Chrysler’s Ask Dr. Z Dream Car Sweepstakes drove more than 24,000 consumers to enter its online promotion, which awarded Chrysler vehicles to nine winners.

Walt Disney Parks and Resorts and Rand McNally & Co. have teamed up to launch a co-branded guide and atlas with a sweepstakes overlay dangling a chance to win a Disney vacation.

It had been two weeks since I’d left my hometown. I hadn’t planned on taking take time off, but a set of compiled names I’d rented to a client was somehow used for a sweepstakes mail package – without my consent, of course.

After that mailing went out, I’d been informed by angry recipients that I might have already won a horizontal forwarding address. To postpone becoming a permanent resident on the do-not-promote lists, I decided to take a furlough in San Francisco, at least until the rainy season ended. I’d try to keep my hand in the list business, though.

My name is Sam Chaid, but in the trade I’m known as the Segmentation Shamus. I carry a data card.

AdLink Internet Media AG, a German online marketing firm, has acquired CibleClick Performances S.A., Paris, for 3.6 million euros ($4.6 million).

Banta Corp. has named Alison Heisler vice president and
chief customer officer.

Anti-spam group the Spamhaus Project has apparently had a change of heart and filed papers saying it will appeal an Illinois court ruling against it.