Q&As

Next Generation Media Corp., the parent company of direct mailer and franchisor United Marketing Solutions, reported drops in both revenue and earnings for third-quarter 2007.

Nintendo has launched a multi-million dollar campaign to support the Nov. 19 launch of its new gaming system, Nintendo Wii. And other marketers are trying to get a piece of the action.

The U.S. Postal Service reported a net income of $900 million for the 2006 fiscal year that ended Sept. 30. Its total revenues were $72.8 billion, while total expenses were $71.9 billion, according to figures released at the postal Board of Governors meeting.

Lab Safety Supply (LSS) of Chicago has signed an agreement to acquire the assets of direct marketers Inspection Equipment Inc. and Construction Book Express Inc., both based in Hauppauge, NY.

ValueVision Media Inc. reported double-digit sales growth in the third quarter. Revenues for the quarter hit a record $184.9 million, an increase of 16% compared to the same period last year.

Quebecor World Inc. has acquired new equipment to increase the co-mail capacity at its printing plant located in Bolingbrook, IL.

Wal-Mart is starting the holiday season in the black with positive third quarter sales, and is banking on its Christmas marketing strategy to keep the registers ringing.

MasterCard is going mobile.
The brand will be integrating its products into Fox TV mobisodes, or short episodes designed for mobile phones. The 26 episodes are titled Bones: Skeleton Crew, based on the network’s series Bones.

Call it a twist on sampling.
Procter & Gamble is opening a public restroom in New York City’s Times Square Monday where it is putting rolls of its Charmin Ultra toilet tissue to the ultimate test.

Gift cards are getting some star power. Cinemark USA and Universal Pictures have teamed up to launch a limited edition card around the upcoming release of Evan Almighty.