Q&As

MasterCard is going mobile.
The brand will be integrating its products into Fox TV mobisodes, or short episodes designed for mobile phones. The 26 episodes are titled Bones: Skeleton Crew, based on the network’s series Bones.

Call it a twist on sampling.
Procter & Gamble is opening a public restroom in New York City’s Times Square Monday where it is putting rolls of its Charmin Ultra toilet tissue to the ultimate test.

Gift cards are getting some star power. Cinemark USA and Universal Pictures have teamed up to launch a limited edition card around the upcoming release of Evan Almighty.

A new component to Blockbuster’s online DVD rental program rewards customers for returning movies in-store instead of the through the mail.

Gift cards, for the first time, will be favored over toys, games, even music and movies, as the gift of choice this holiday season.

Beginning in January, four airlines will send out 20 million e-mails inviting their customers to watch online ads in exchange for airline miles.

ABC has launched a campaign, giving potential viewers the chance to experience its new drama Day Break via an online game.

Hewlett-Packard is targeting families with a Disney-themed promotion that features interactive entertainment and dangles more than 100 prizes.

Travelocity, which last month launched a loyalty program for its VIP customers, is entering the gift card business.

MasterCard International is readying a loyalty marketing service for banks.