Q&As

Seth D. Radwell has been named president of Scholastic at Home. Radwell will have responsibility for the company’s school continuity marketing program and Back to Basics division.

Papa John’s is marking the debut of Superman Returns on DVD in a big way—a fully loaded pizza.

Consumers are letting retailers know they want—and plan to wait for—big bargains.

Why do bad catalogs happen to good marketers?

The innovative minds at Canada Post, the Canadian mail system, had a good idea: Take a dozen popular catalogers and feature their wares in a single mailer, which would be sent to homes across the Great White North in time for the holidays.

But the innovative minds at Canada Post also had a bad idea: When designing the catalog, let the creative elements be downright ugly.

Heinz Ketchup is taking diners back to the 80’s with a Trivial Pursuit sweepstakes that starts out in restaurants and ends up online

Web-based jeweler Ice

A new direct-mail effort from automaker Chrysler is targeting 3.4 million potential buyers with a $1,000 bonus cash incentive.

Sharper Image Corp. reported that November sales fell 27% compared to the same month last year.

Impulse Marketing Group, an online lead generation and affiliate marketing company focusing on the financial services sector, has been acquired by an undisclosed private buyer.

The innovative minds at Canada Post, the Canadian mail system, had a good idea: Take a dozen popular catalogers and feature their wares in a single mailer, which would be sent to homes across the Great White North in time for the holidays.