Q&As
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Agencies
Chrysler Mails Rebate Offer to 3.4 Million Tire-Kickers
A new direct-mail effort from automaker Chrysler is targeting 3.4 million potential buyers with a $1,000 bonus cash incentive.
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Agencies
Sharper Image Sales Off in November
Sharper Image Corp. reported that November sales fell 27% compared to the same month last year.
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Agencies
Impulse Marketing Group Acquired
Impulse Marketing Group, an online lead generation and affiliate marketing company focusing on the financial services sector, has been acquired by an undisclosed private buyer.
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Agencies
Loose Cannon: Dance: 10; Looks: 3
The innovative minds at Canada Post, the Canadian mail system, had a good idea: Take a dozen popular catalogers and feature their wares in a single mailer, which would be sent to homes across the Great White North in time for the holidays.
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Agencies
Frigo Plays Nintendo on 8 Million Packs
Frigo cheese is setting up a play date between kids and Mario.
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Agencies
Oxygen Taps Social Networking for Bad Girls Campaign
The Oxygen Network is showing off its “bad” side via a new marketing campaign that uses social networking to plug its latest reality show The Bad Girls Club.
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Agencies
BrandAnimation: Changing the Rules of Engagement
Everyone is talking about customer control, but why does it suddenly seem as if it is an emerging trend whose thirst needs to be quenched immediately?
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Agencies
Customer Data: Protect Your Assets
You don’t leave your front door or your car unlocked, do you? Of course not, because you want to protect your valuable assets. For marketers, customer data are among their most valuable assets.
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Agencies
The Future’s in the Mail
(Direct) If there’s one consistent aspect of direct mail strategy you can count on, it’s this: Everything changes. As consumer and donor tastes shift — and they do, regularly — the tactics used to communicate with them should too.
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Agencies
J.C. Penney Direct Sales Fall in November
J. C. Penney Co. Inc. posted sales of $1.91 billion for November, up slightly from $1.86 billion in the prior-year period.