A new direct-mail effort from automaker Chrysler is targeting 3.4 million potential buyers with a $1,000 bonus cash incentive.
The “Chrysler Premier Event” offers qualified customers $1,000 toward the purchase or lease of most new 2006 and 2007 Dodge, Chrysler and Jeep vehicles, according to a news report in the Detroit Free Press. The coupons in the mailings are dated as valid through January 2, 2007.
“This is the largest mailing we’ve ever done,” Chrysler spokesman Kevin McCormick was quoted as saying. “The mailing is being sent to customers who’ve previously bought from Chrysler or who have identified themselves as potential customers.”
DaimlerChrysler AG is expected to report a $1.3 billion loss for the fiscal year. Chrysler dealers have reportedly been asking the company for promotions that can clear out 2006 inventory without eroding sales of 2007 models.
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