Q&As

Successful branded pop-up shops take careful planning. Use these tips to create experiences that bolster brand loyalty and engage consumers digitally.

These leaders earn approximately $4 for every dollar they spend on marketing
measurement, generate nearly 3 percent more leads and other benefits.

Carlsberg’s “probably” not the best beer in the world strategy confused customers
and sales fell. It has a rebrew and an inspiring story to tell.

Senior Brand Manager Lauren Longenecker takes us inside Stoli Vodka’s decades long strategy
to authentically, not only market to LGBTQ people, but to earn their loyalty and trust.

As interest in influencer marketing skyrockets, so too does the
competition for clients by influencer marketing platforms.

The 10-minute Jack Daniel’s AR journey gives users an engaging
experience rich with stories and visuals.

If your brand is in the market for a B2B influencer, you probably can’t afford
a big celebrity. But chances are, you don’t need one anyway.

AI is ultimately here to improve people’s lives both at work and at home,
yet many organizations are still timid about investing in the technology.

Marketing leaders from brands like HubSpot, Engagio, Naspers,
OWOX BI and more share their opinions on top trends you need to watch.

The STORY at Macy’s experience includes big brands like MAC Cosmetics,
Crayola and Levi’s Kids that will stage events and experiences.