Q&As

About 189 million roses were produced for Valentine’s Day last year, according to IPSOS FloralTrends.

Appleseed’s Topco Inc. a unit of Golden Gate Capital, will acquire Blair Corp. for $173.6 million.

Packaged goods marketer Unilever NV/Plc sent knives to 200,000 families in the Netherlands in a direct mail campaign, which resulted in some children suffering injuries, according to wire service reports.

The Yankee Candle Co. Inc. has approved Madison Dearborn Partners LLC’s $1.7 billion acquisition of the firm.

The NBA superstar and his jersey number, 23, are the centerpiece of a continuity campaign from collectible card marketer Upper Deck.

Quality, not price, has become a more important factor to consumers’ brand loyalty.

Sprint is tapping into the Super Bowl to show off some of its wireless features.

United Airlines is joining a list of carriers placing limits on people who have frequent flier miles and aren’t using them.

AmeriSuites is giving customers a new reason to book a room at the hotel chain—a free trip to the movies.

It’s all in the wrist for marketers eager to reach nightclub crowds.

A new service from Billboard Bands puts ads, tear-off coupons and barcodes for special offers on the ubiquitous wristbands that clubs use to identify patrons.