Q&As

What tech do you need to consider to talk more quickly with your target customers online?

Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.

Many B2B sales organizations now use two to five LinkedIn
touches as part of their multichannel marketing process.

AXE adds a contest to its roster of marketing initiatives to help teens
feel confident in who they are, quirks and all.

Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.

The olive oil is testing connected TV ad placements with
services such as Hulu and Sling to reach younger buyers.

Reynolds, the voice of Pikachu in the upcoming Pokémon film, has
pulled off an epic social stunt to gain attention for the movie.

An omnichannel approach is helping Ellie Mae elevate the impact of its annual
Experience event for both B2B mortgage industry prospects and customers.

While customers struggle on the front end to get a great customer experience,
on the back end there isn’t enough CX support.

On May 14, the brand will begin posting clues on
Twitter and the hunt will begin.