MarketingLab The “Salute the New Heroes” campaign asked consumers to post a “salute or toast” to returning vets on its clients Phillips Distilling UV Vodka brand’s Facebook page. For each salute, a donation was triggered to the U.S. Chamber of Commerce’s “Hire our Heroes” program. Sales materials ensured broad retailer support helping push UV sales up by 15% that quarter and a 2016 rollout of the same program. The agency opened an East Coast office.
Chief Marketer 200
Good Solutions Group Fluent RedPeg Marketing Bespoke Sports and Entertainment Grow Marketing Marketing Activations Group Interactions Marketing PrizeLogic Trisect TLC Marketing