MarketingLab The “Salute the New Heroes” campaign asked consumers to post a “salute or toast” to returning vets on its clients Phillips Distilling UV Vodka brand’s Facebook page. For each salute, a donation was triggered to the U.S. Chamber of Commerce’s “Hire our Heroes” program. Sales materials ensured broad retailer support helping push UV sales up by 15% that quarter and a 2016 rollout of the same program. The agency opened an East Coast office.
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