– With a focus on CPG clients, HANGAR12 developed a holiday instant-win game and sweepstakes for Frigo Ricotta Cheese to educate consumers about the wide variety of ricotta uses. Players had to view recipes to participate and 620,000 did. But the big prize? Sales were up 8.5% versus YAG. This shop relaunched its website with more brand marketing content, case studies and a blog about marketing to consumers.